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Research papers

What's right for focus groups now?

This presentation is a joint collaboration of two US qualitative researchers who do not necessarily agree on what?s right for focus groups now. Do you agree with one or the other, or fall some place in between?

Catalogue: ESOMAR Qualitative Ascending Conference 2002
Authors: Judith Langer, Naomi Henderson
November 10, 2002
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Citation

Langer and Henderson (2002a, November 10). What's right for focus groups now? . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/what-s-right-for-focus-groups-now-